Ka Hao Brand

The Ka Hao brand is derived from the well-known whakataukī, ‘Ka pū te ruha, ka hao te rangatahi – The old net is cast aside and the new net goes fishing’. The accompanying byline ‘Casting. Creating. Connecting.’ builds on the wider meaning of the whakataukī.

Ka Hao logo

The whakataukī is generally used to convey the ushering in of new and fresh approaches as a means of building on the work and efforts of the older generation. It is a meaning which aligns well with the purpose of the Māori Digital Technology Development Fund. Evidence suggests that rangatahi Māori are early adopters of new and emerging technologies, and incredibly savvy operators of those technologies. However this remarkable trend has not created or transferred into a significant Māori presence within the industry. Younger hands are not casting the new net nor building on opportunities provided by older generations.

The ability of technology to create new and different ways for Māori to stay connected presents a number of opportunities, but this new terrain remains under-explored for now.

The Fund attempts to bridge the gap between the potential of these opportunities and their discovery – to provide the means through which rangatahi can ‘cast the new net’ and gain access to the high value jobs and prospects of this growing industry.

It aims to achieve this through its focus on building skills and career pathways, growing business and supporting te reo Māori and cultural initiatives through digital platforms.

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