Vision, purpose, role and values

Our vision

Thriving Whānau

The overarching long-term vision of Te Puni Kōkiri is to better enable Thriving Whānau – a vision underpinned by the idea that when whānau are thriving, so do their communities, hapū, iwi and all of Aotearoa.

Our purpose

Te Puni Kōkiri is guided by a purpose statement:

Drawing strength from our past to build an Aotearoa New Zealand where whānau can all stand, thrive, and belong.

Our role

Te Puni Kōkiri is the Government’s principal policy advisor on Māori wellbeing and development.

See 'What we do' for more information about our role.

Our values

Te Wero

We pursue excellence.
We strive for excellence and we get results. We act with courage when required, take calculated risks and are results focused.


We value people and relationships.
We act with integrity and treat others with respect. We are caring, humble and tolerant. We are co-operative and inclusive.

He Toa Takitini

We work collectively.
We lead by example, work as a team and maximise collective strengths to achieve our goals.

Ture Tangata

We are creative and innovative.
We test ideas and generate new knowledge. We learn from others and confidently apply new information and knowledge to get results.

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