At Atamira Māori in the City 2011 over 98,000 people enjoyed music and entertainment, kai, film, fashion, whakairo, tōhungatanga, and mātauranga Māori.

Hosted by Ngāti Whātua o Ōrākei and sponsored by Te Puni Kōkiri, and staged over the same weekend when most people were fixated with the Rugby World Cup quarter finals - an equally attentive audience enjoyed Atamira.

A confirmed commitment by primary sponsors BNZ, secured the event’s next appearance in 2013.

Ardijah and the House of Shem entertained huge audiences, and the Kitchen Mania demonstration in the Kai Hall provided appreciative food lovers with recipes, cooking tips and tastings. Another 20 kai stalls were flat out feeding the crowds.

The hokohoko stalls offered everything from books to putiputi bouquets, with many combining fundraising with the chance to promote their community organisations.

Sixteen stands in the Hauora avenue featured almost every health provider in the region.

He Oranga Wāhine fashion show was produced by the Ngākau Atawhai branch of the Māori Women’s Welfare League and Breast Screen Aotearoa highlighted the very best garments and accessories by leading Māori fashion designers, modelled by real sized women – a number of whom were breast cancer survivors. The show sought to encourage and awhi Māori women to enrol for breast screening and also riveted the attention of an immense audience for almost two hours.