Maraeroa C Incorporation, with the support of Te Puni Kōkiri, opened the Pā Harakeke Eco Cultural Centre in Pureora recently. The centre encompasses a harakeke processing plant, a showroom selling harakeke products and other New Zealand-made goods and souvenirs. It also includes a native nursery and a plantation of about 2,000 varieties of harakeke. The site also has a variety of local native trees and plants including tanekaha, kahikatea, miro, matai, totara, whauwhaupaku, lancewood, punga and more. The centre also has conference facilities suitable for hosting groups and wānanga.